SPN PR

Oct. 12th, 2017 10:59 pm
fufaraw: mist drift upslope (Default)
[personal profile] fufaraw
I've been sort of bemused lately at all the buzz and PR for Supernatural's Season 13 premiere. Earned, I'm aware, the show having endured this long.

But I remember the first four seasons, when we never knew if we'd been picked up for the next season until the very last minute. The Impala was left ticking in a field as her metal cooled after being T-boned by a semi truck in the first season finale. If the show hadn't been picked up, the Winchester story would have ended in that field.

At the time, the CW was spending what ad budget they had on all the nighttime soaps: Gossip Girl, One Tree Hill, etc, and since Dawn Ostroff had no love at all for Supernatural, we were lucky if there was a flash of Jensen and Jared included in a 30 second montage of new and returning shows on the network. I don't even think there were "tonight at 9:00 a new episode of Supernatural" ads for the first two seasons.

So all the excess now, all the comic con panels, the international SPN cons, print and talk show interviews, books on the meta of the show, magazine spreads--whole magazine issues!--devoted to Supernatural. It makes me laugh--I'm just not sure if that's triumph or ironic laughter. Maybe a bit of both.
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